Belinelli x Black 2024-25 EuroLeague Jersey by Virtus Bologna | Men’s

An Icon of Style and Performance for the 2024-2025 Season
The 2024-2025 EuroLeague season marks a turning point for Virtus Bologna, not only in terms of sporting performance, but also thanks to its new jersey, designed by Adidas. This jersey, worn for home games, is much more than just a piece of sports equipment: it embodies the club’s history and culture, while symbolizing the modern evolution of design and performance in European basketball.

The triumphant return of a prodigal son
Marco Belinelli, a name inseparable from Italian basketball, has left his mark on the Italian championship and the NBA. Born in Bologna, it was only natural that he should take his first steps at Virtus. His precocious talent quickly propelled him into the spotlight. After a successful stint in the USA, where he won an NBA title with the San Antonio Spurs, Belinelli decided to return to his roots. His return to Virtus Bologna in 2020 was greeted as a major event in the world of Italian basketball. The fans, delighted to see their idol again, gave the champion a warm welcome. On the court, Belinelli brought all his experience and know-how to an ambitious team. His legendary three-point accuracy and ability to take important shots made all the difference on numerous occasions. Beyond his qualities as a player, Belinelli also became a true leader for his team-mates, guiding them to numerous successes. His return to Bologna is much more than a simple transfer, it’s a story of the heart, a tribute to his roots and a desire to pass on his legacy to the younger generation. Marco Belinelli, an emblematic player who forever marked the history of Virtus Bologna and Italian basketball.

Collaboration with Adidas: The Meeting of Excellence
Adidas, Virtus Bologna’s official partner for this season, has put its worldwide expertise in the field of sports to work on the design of the jersey. As a leader in the sports equipment industry, Adidas has a long tradition of collaboration with the most prestigious basketball clubs. Their main objective for this jersey was to create an outfit that combined aesthetics, innovation and respect for the club’s traditions.

The choice of black as the dominant color for home games is a nod to the history of Virtus Bologna, often referred to as the “Old Lady” of Italian basketball. This color embodies elegance, authority and determination, values that the team wishes to reflect on the pitch.

Design and Aesthetics: Sobriety and Distinction
The black jersey for the 2024-2025 season features a streamlined design, with simple lines and subtle details. The black color is complemented by white accents, evoking the team’s prestige and tradition. These touches are particularly visible on the V-neck and extremities, adding a luxurious dimension to the jersey.

In the center of the jersey, on the right breast, the Virtus Bologna logo is proudly displayed alongside the Adidas logo. The two symbols balance harmoniously, creating a timeless, professional look. The EuroLeague logo on the left is a reminder that the team plays at the highest European level. The SegaFredo sponsor, printed in white letters, blends perfectly into the design, without compromising the overall elegance of the outfit. Performance and Innovation: Technology for the Game
Adidas has incorporated its most advanced technologies into this jersey to guarantee optimum performance for Virtus Bologna players. Notable innovations include AEROREADY technology, which ensures efficient moisture management. This keeps players dry and comfortable, even during the most intense matches. The lightweight, breathable fabric also improves air circulation, reducing overheating and increasing freedom of movement. The jersey has been designed using sustainable, environmentally-friendly materials, in line with Adidas’ commitment to sustainability. This eco-responsible approach also reflects the club’s values of promoting planet-friendly practices. The jersey’s ergonomic seams ensure a perfect fit, while the stretch fabric adapts to the fast, unpredictable movements of basketball. Every detail, from the cut of the collar to the side panels, has been designed to maximize performance while guaranteeing player comfort.

Symbolism and identity: a jersey with meaning
The Virtus Bologna jersey is not just a uniform, it’s a powerful symbol of the club’s identity. By opting for a sleek yet bold aesthetic, Adidas has succeeded in capturing the fighting spirit and pride of the team. The jersey is a tribute to the team’s heritage, while looking to the future with ambition.
Putting on this jersey is an extra source of motivation. It symbolizes the responsibility of defending the club’s colors in front of their supporters and perpetuating a tradition of success. The jersey is also a reminder of belonging to a larger history, that of a club that has left its mark on European basketball. For fans, the jersey is much more than a piece of clothing: it’s an object of pride and belonging. Virtus Bologna fans, known for their unrivalled passion, immediately embraced this bold design. What’s more, Adidas has also launched a range of replicas for supporters, including matching shirts, t-shirts and accessories. These products were widely adopted by the fan base, creating a uniform and intimidating atmosphere in the arena. The jersey for the 2024-2025 season quickly became a bestseller, not only in Italy, but also among basketball fans across Europe. Isaïa Cordinier’s performances since the Olympic Games in Paris have made his jersey one of the most sought-after. The black Virtus Bologna home jersey for the 2024-2025 season is designed by Adidas with meticulous attention to detail, embodying both the rich history and future ambition of the club. The jersey represents a perfect blend of tradition and modernity, combining elegant design, cutting-edge technology and powerful symbolism. On the pitch, it inspires players to give their all. In the stands, it unites fans in a collective celebration of their beloved team. And in the marketplace, it strengthens the Virtus Bologna brand, consolidating its position among the giants of European basketball. With this black jersey, Virtus Bologna enters a new era, ready to write a new chapter in its legendary EuroLeague history. And for every fan, this jersey will remain a timeless symbol of passion, pride and victory.